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What is the 31-Day Kindness Campaign?

The Kindness Campaign is a virtual journey together to tap into the healing power of kindness, first with yourself and then spreading that ripple out to others in your lives and communities.

It is free to join, as it is our way of paying forward the kindness, acceptance and support shown to us at times when we felt lonely and like we didn’t matter.

By saying yes to joining us, you will receive the a daily email. Each email will contain a small message about kindness, how it affects the well-being of the giver and the receiver, and a simple act of kindness you can choose to do that day. We used the word “choose” because we don’t want this journey to cause any stress in your life. We understand that there will be days you aren’t able to participate with today’s act of kindness. We recommend following your heart in this – and doing what you can, when you can. Even one small act can launch a ripple of pay-it-forward kindness acts in the world.

We officially kick-off the campaign as a group on October 14 to end of World Kindness Day (November 13).  However, you can sign up at any time throughout the year on your own or as a separate group doing it together.

Why Kindness Matters

We have faced many changes and challenges since the beginning of the pandemic, and we continue to search for rhythm and peace in our lives. In a storm like this, our fight or flight mode is activated: we stress more, lose sight of our purpose, and/or experience anxiety, depressive, or suicidal thoughts more strongly – all things that are on the rise in our world today.

We have learned more about the word “resilience” than any other pandemic in history. People want to build it to better face the days ahead. However, most of us don’t know where to begin that journey. Like many things, we make building resilience more complicated than it needs to be.

The first line of defense is giving ourselves more self-compassion in what we’re going through – and self-compassion is born from kindness. When we show ourselves kindness, we are far more likely to be kind to others around us. The biggest hurdle about it? We have fallen out of touch with how to be kind to ourselves and to others – and we need to revive the practice. In fact, our entire well-being depends on it.

Researchers at U.C. Berkely found that people who were kind tended to have higher self-esteem, a greater sense of self-efficacy, less depression, less anxiety, and improved physical health. Overall, scientists learned that people who were kind or regularly engaged in informal acts of kindness tended to have higher well-being. In other words, when we are well (spirit, mind, and body), we are better equipped to face our obstacles with strength, clarity, and calmness.

It’s time to lift each other up and offer healing to others and yourself – and this 31-Day Kindness Campaign gives you the opportunity and support to do this!

Sign Up

If you are a company or organization interested in signing up your team – we ask that you please sign-up on this page

If you experience any trouble signing up, please reach out to our team at support@smallchangesbigshifts.com and we’ll be happy to help you!

We will not share your information or email with anyone. You’ll receive a final email from us on November 14 – the day after the campaign ends. If you choose to unsubscribe, your info and email will be removed from receiving further communication.

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Extra Perks For Participants This Year

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Join Dr. Michelle Robin on the Small Changes Big Shifts podcast as she invites surprise guests each week to talk about kindness in their lives and the difference it has made in their lifetime. All episodes are available on Apple Podcasts, Spotify, and Google Podcasts.

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Beginning October 14, we will be going live on Facebook during the Kindness Campaign. Every 5-minute live episode, we will draw a winner from the comments section.

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We would love to feature some of you kindness stories on our social media pages! Please feel free to submit as many stories as you would like during the 31 days – there’s no such thing as too much kindness!