Please note: This form only needs to be filled out if you are a company or organization interested in signing up your team. If you are an individual – not associated with a group participating – we ask that you please sign-up on this page.

What is the 31-Day Kindness Campaign?

The Kindness Campaign is a virtual journey together to tap into the healing power of kindness, first with yourself and then spreading that ripple out to others in your lives and communities.

It is free to join, as it is our way of paying forward the kindness, acceptance and support shown to us at times when we felt lonely and like we didn’t matter.

By saying yes to joining us, you will receive the a daily email. Each email will contain a small message about kindness, how it affects the well-being of the giver and the receiver, and a simple act of kindness you can choose to do that day. We used the word “choose” because we don’t want this journey to cause any stress in your life. We understand that there will be days you aren’t able to participate with today’s act of kindness. We recommend following your heart in this – and doing what you can, when you can. Even one small act can launch a ripple of pay-it-forward kindness acts in the world.

We officially kick-off the campaign as a group on October 14 to end of World Kindness Day (November 13).  However, you can sign up at any time throughout the year on your own or as a separate group doing it together.

Why Kindness Matters?

We have faced many changes and challenges since the beginning of the pandemic, and we continue to search for rhythm and peace in our lives. In a storm like this, our fight or flight mode is activated: We stress more, lose sight of our purpose, and/or experience anxiety, depressive, or suicidal thoughts more strongly – all things that are on the rise in our world today.

We encourage you to have more self-compassion for what you just walked through these last 21 months. It’s been nothing shy of hardship – spiritually, mentally, and physically – and it’s okay to acknowledge it. But be mindful of how long you let the loop of negative self-talk go on in your daily life

We are seeing more and more people struggle with self-compassion, and we believe one of the many things this campaign will help with this year is addressing that. Kindness can help your brain become stronger at stopping that negative self-talk. (And let’s be honest, we are all human and struggle with it from time to time.) We hope you will discover some tools during the campaign that will help you get out of those loops sooner than later by being kinder to yourself and others.

Researchers at U.C. Berkely found that people who were kind tended to have higher self-esteem, a greater sense of self-efficacy, less depression, less anxiety, and improved physical health. Overall, scientists learned that people who were kind or regularly engaged in informal acts of kindness tended to have higher well-being. In other words, when we are well (spirit, mind, and body), we are better equipped to face our obstacles with strength, clarity, and calmness.

Why Do We Recommend This Process?

By filling out this form, it will help us guide you with the next steps, including the following benefits:

  • We are able to make sure emails are entered correctly.
  • We are able to launch the campaign any day or month that you choose – and that your team members all receive Day 1 on the same day.
  • We can help provide your IT team with the info needed to avoid these emails going to junk or spam folders.
  • *BONUS* We will feature your company’s logo on our sign-up pages as a participant this year.

Please fill out the form on the right, and our team will reach out to you as soon as possible.

Sign Up Your Company/Organization

  • MM slash DD slash YYYY

We will not share your information or email with anyone. You’ll receive a final email from us on November 14 – the day after the campaign ends. If you choose to unsubscribe, your info and email will be removed from receiving further communication.

Take the Kindness Campaign to the next level for your company with a 60-minute Kindness Keynote

In addition to the free 31-day virtual campaign we offer that your company as a whole can be a part of, we help you take the message directly into your company culture though a Kindness Keynote presentation.

This unique opportunity combines an initial message about kindness combine with interviews with your company leaders.

In the opening keynote, Dr. Robin shares what researchers are finding about the power of kindness regarding our well-being, in addition to some memorable stories about kindness in history and how one small act is often enough to change our world. 

This is followed by 15 minute interviews with three of your leaders or team members. Dr. Robin artfully guides your selected team members through a series of questions, showcasing the direct ways kindness has influenced their lives and what they hope to create in the company through the Kindness Campaign.  

Our team professionally renders the parts into a 60-minute video that you can stream to your entire organization at the day and time of your choosing with a simple URL. You also receive a copy of this file to post the video to your internal channels for repeat showings. 

Additionally, the three interviews can be put into a publicly shared Small Changes Big Shifts podcast, providing an opportunity to highlight your company and its commitment to kindness, community and the other values that you bring forward. 

This unique program can be used at the beginning, the middle or the end of your company’s participation in the 31-day Kindness Campaign and is a way to increase positive exposure around the company culture, mission, and values – both internally and externally.  

The number one benefit we hear from companies who offer this program is that the human connection increases when their employees hear their leaders talk and they get a look into who they are as a person. Especially during this time of increased remote work when people experience greater disconnection, the human factor and expressing compassion is paramount. Associating faces and stories to leaders and companies builds trust, loyalty, and relationship. 

If you are interested in scheduling the Kindness Keynote and leadership/team interviews, please email us to set up a time we can talk about details, including pricing for the event.

Extra Perks For Participants This Year


Join Dr. Michelle Robin on the Small Changes Big Shifts podcast as she invites surprise guests each week to talk about kindness in their lives and the difference it has made in their lifetime. All episodes are available on Apple Podcasts, Spotify, and Google Podcasts.


Beginning October 14, we will be going live on Facebook during the Kindness Campaign. Every 5-minute live episode, we will draw a winner from the comments section.


We would love to feature some of you kindness stories on our social media pages! Please feel free to submit as many stories as you would like during the 31 days – there’s no such thing as too much kindness!